To Automatically
Increase LTV in F2P Games By Personalizing In-app Purchases

smartIn-App helps increase the profitability of F2P video games.
Our ML algorithms allow automatically increase LTV by
personalizing in-app purchases

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We work with
casual & mid-core games

Determine offer price, discount, visual displaying to the player

Customize the store for the country & player

Automatically test more visual options of the offer & scale the most successful ones

Predict with 95% accuracy whether the player will pay or not after one gameplay hour

Show advertising offers if the player do not buy in-app offers

Set the complexity of the game for a particular player

95% predictive model
accuracy

15% LTV growth

300% Profit up that personalization
in games can bring

Step-1

smartUA team creates a list
of in-game events that
are needed to train models

Step-2

Getting the upload
with these events

Step-3

Prepare API for integration,
based on client's requests

Step-4

Integration

Step-5

Run AA test after
integration, verify
sampling parity

Step-6

AB test on minimum
sample to get statistically
significant results

Step-7

Growing the revenue

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